I’ll teach you how to have your patients fall in love with you at first SIGHT, before they even walk through the door.

Get the content, implement the strategy, and learn the skills for building & scaling an authentic eye care practice brand that patients rave about.

Creative content to grow your visibility

Creative content to get more eyes on your practice

Creative content to let your biz
be seen on social

You want more brand awareness and visibility, but you can't seem to make an impact with your content.

You don't know how to design graphics, you don't have time to take photos, or you don't know what to say in your captions...

You just want to care for your patients, sell eyewear, and tend to your business without worrying if your social media content is engaging – or "spectacular" – enough to capture your audience's attention and drive patients to your office.

Using social media to attract just one new patient to your practice every month will cover your investment with SimplifEYE Social, but the lifetime value of caring for that patient's eye care needs – as well as that of their family members and any referrals – will grow your revenue exponentially.

Right now overwhelm is your archenemy and time (the lack of!) is limiting you.

For eye care pros wanting to attract more patients to their practice but...

Content marketing overwhelm

Business blues & patient plateaus

Social media strategy stress

Hiring a team of expensive creators

Instagram comparisonitis

I can help you bend the path of your followers from just a passive viewer to a prospective patient through aesthetically-pleasing photos, professional graphics, and captivating call-to-actions. This will allow you to avert your eyes from:

I'm your social-eye-zer,
refracting your social following with eye-catching content.

I'll show you the content clarity your biz has been looking for – no phoropter needed.

Custom Content & Social Media Marketing

Digital Courses & Workshops

Ready-Made Social Strategy & Content

Choose your focus

Become a Member of the Social SocEYEty

Digital social media system to help you plan, organize, and prepare all of your social media content.

Monthly content calendar with healthcare holidays, consumer spending insights, and promotional ideas.

Ongoing support through weekly co-working calls, live events, and our private members-only community.

Unlimited access to our ever-growing content library with 1,600+ stock photos and social post graphics, as well as Story graphics and customizable templates.

When you become a member, you'll get:

This is my signature social media content marketing membership that includes a monthly content calendar, action plan, stock photos, ready-to-post graphics, customizable social media templates, digital resources, live events, community, and more. You'll get access to heaps of resources for your social media content marketing, but at a fraction of the price of hiring a professional to do it for you. Get everything you need to simplify the process so you can quickly and easily do it yourself or pass it off to a team member!

An all-access social media marketing strategy and content membership with a monthly plan and ready-made visuals to help you take action in the most simple and cost-conscious way possible.

The Social Content Membership for ECPs

option one

Browse the Social EYEcademy Catalogue

Brand EYEdentity - Boost and build your brand awareness by creating an eye-catching identity that captures the attention of your ideal audience.
Content Clarity - Get clear on your niche, identify your content pillars, and craft a content strategy that will ward off any symptoms of content-itivitis.
The Social-Eyes Framework - Everything an eye care business needs to know to get started on social media and build a following.
Social Media Refocus Workshop - Set your sights on healthier, more sustainable social media habits through reflection and mindset shifts. 

Here's a sneak peek at the courses that are available in the Social EYEcademy:

Here's where you will find step-by-step video training, templates, and resources to help you stand out and drive more sales into your business. Once you become a pupil of any Social EYEcademy course, you'll unlock lifetime access to all future course upgrades!


Go-to digital courses, workshops, and classes for eye care pros & business owners who want to learn more about branding, content creation, and social media marketing to attract more high-value patients.

The Social Marketing School for ECPs

option two

Limited Availability >> Secure Your Spot!

Say sayonara to social stress & content confusion because I can help you with:

If you don't have the time, creativity, skills, or energy to be consistent with your social media, you should consider hiring someone to do it for you. Social media is an effective way to build your KNOW, LIKE, AND TRUST factor, which leads to more of the patients and services you love!

As an optometrist, I understand your brand and your goals as an eye care practice because I work in one, too. I'll use the power of social media to attract and convert your ideal patients with compelling content that captures their attention. Plus, I'll create and execute a custom social media strategy that will grow your brand and lead to more connection and conversions!

Work with me 1:1 for services such as social media audits, strategy, planning, creation, and posting done for your eye care practice.

Boutique Social Media Management for ECPs

option three

Customized social media plan and strategy, including audits and monthly reports with key analytics so you can see how your content is performing.

Professionally designed graphics that have been branded for your practice.

Professionally edited photos and videos. Simply send us the shots and we'll work our magic!

Consistent social media posting that is 100% done for you by the SimplifEYE Social team.

Engagement with relevant accounts to boost your local reach and exposure!

Curated collections of stock photos

stock photos

Customizable social media templates

canva templates

Curated collections of post graphics


Browse the social content shop


I'm here to help you build and scale your eye care business by marketing on social media, growing your following with your ideal audience, and transforming overwhelming content creation into simple social success. 

Your business deserves to be seen and succeed. Which is why I'm going to expertly guide, inform, and provide you with the knowledge, tools, and resources that you need to optimize your social media marketing, promote your eye care services & products to reach more patients, and become the go-to ECP in your local community.

I'm an optometrist, content creator, mom of 2, eyewear enthusiast, and so much more. I believe that marketing your practice on social media should be just as fun – if not more! – than shopping for new glasses.

Hi, I'm Dr. Rights. 

meet your social media bestie

Ready to take the leap and stand out on social?

I've got the content & strategy your eye care biz needs,
so are you...